Mosaic Lab · private equity · equity research

Mosaic Lab · Private equity

Diligence the growth you underwrite

Data-first due diligence for private equity, from buy-side through the hold to exit.

Why now

Market tailwinds have faded, so returns must come from earnings growth

Contribution of each driver to a 20% IRRIllustrative

Illustrative split. Sources: Bain & Company, 2026; StepStone, cited in McKinsey & Company, Global Private Markets Report 2026.

Read the bars as points of IRR: each adds up to the 20% target, split by where the return comes from. The number on the right is a different thing: the annual EBITDA growth the deal needs to reach 20%.

For deals made between 2010 and 2022, StepStone attributes 59% of returns to leverage and multiple expansion and 41% to revenue growth and margin improvement (StepStone, cited in McKinsey & Company, Global Private Markets Report 2026). The last-decade bar uses that mix.

Today, debt costs 8–9% and funds 30–40% of the price, against half at 6–7% in 2015 (Bain & Company, 2026). The same 2.5x over five years now needs 10–12% annual EBITDA growth, against about 5% in 2015 (Bain & Company, 2026). The value creation plan carries real execution risk: 71% of deals in Bain's study fell short of their projected margins (Bain & Company, 2026).

12 is the new 5, so diligence has to test what really drives earnings.

“12 is the new 5”: Bain & Company, 2026

Our approach

Start with the thesis. Prove it with data.

Our approach mirrors how investors think, not how consultants report.

  1. 01

    Equity story

    Understand the investment thesis and the value drivers.

  2. 02

    Data foundation

    Build the customer-product data cube and define the right metrics.

  3. 03

    Hypothesis testing

    Test each driver using granular analytics.

  4. 04

    Insight delivery

    Findings that confirm, challenge or reframe the thesis.

How we engage

From equity story to IC memo

  1. 01

    Equity story

    Value drivers written as testable hypotheses

  2. 02

    Data request

    Data needs mapped to each hypothesis, data room indexed

  3. 03

    Data cube

    Built from source, tied to the management accounts

  4. 04

    Driver testing

    Revenue, margin, costs, cash and assets

  5. 05

    Findings

    The gap between story and evidence, with model inputs

  6. 06

    IC memo

    Evidence for each driver, traced to source

We support your deal team at whichever steps you need, from a single data cube to the full process.

What we offer

One dataset carries buy, hold and exit

  • Buy

    Diligence Foundations

    Test the equity story before IC

    • Data request mapped to the thesis
    • Cube built and reconciled from the data room
    • Driver testing alongside your team
  • Hold

    Portfolio Foundations

    Track the thesis while you own it

    • Cube refreshed from the accounts
    • Drivers tracked against the deal model
    • Add-ons folded into one customer view
  • Exit

    Exit Readiness

    Evidence the story before buyers test it

    • Buyer-lens review of your own data
    • Weaknesses fixed before they become objections
    • IM, model and data room kept consistent
  • Build capability

    Training

    The same method, taught to your team

    • From thesis to data request
    • Building and reconciling the cube
    • Revenue analytics and review

Delivered asExcel databooksinteractive dashboardswritten reportsmanagement presentations

The analytical toolkit

We test every line, from revenue to cash

  • Revenue

    Will growth repeat?

    • New, upsell, churn bridge
    • Cohorts and retention
    • Price, volume and mix
    • Concentration, long tail
  • Contracts

    How much is won?

    • Orderbook conversion
    • Expiry cliffs, notice risk
    • Escalation vs inflation
    • Firm vs option split
  • Margin

    Where is margin made?

    • Customer and product P&L
    • Cost-to-serve
    • Input-cost pass-through
    • Break-even by contract
  • Costs

    Are costs at run-rate?

    • Fixed vs variable costs
    • Cost per head and asset
    • Savings planned vs delivered
    • Overhead allocation
  • Earnings

    Is the EBITDA real?

    • Add-backs, one by one
    • Earned vs assumed run-rate
    • Budget accuracy record
    • Management vs audited
  • Working capital

    What peg is fair?

    • Monthly NWC and the peg
    • Debtor and creditor days
    • Stock flow and shrinkage
    • Ageing and provisions
  • Assets

    What do assets earn?

    • Maintenance vs growth
    • Return per asset
    • Major-maintenance cycles
    • Book vs market value
  • Cash and debt

    Is EBITDA cash?

    • EBITDA-to-cash conversion
    • Rate and FX sensitivity
    • Debt-like items
    • Covenant headroom

All eight areas run off the same reconciled data, built from transaction-level records in the data room: invoices, the general ledger, payroll, the orderbook, the fixed asset register and bank statements. Messy data is a finding in its own right.

Revenue is where most of the return now sits. The spotlight that follows shows how we test it.

Our approach applied to one driver

Spotlight: revenue

How we test whether the growth in the plan is real. Revenue is one driver among several; the same pattern applies to margin, asset economics or conversion.

  1. 1Behind every CAGR is growth you can interrogate
  2. 2The revenue cube gives you an operator's view of growth
  3. 3Then test the forecast against the record

Spotlight: revenue · 1 of 3

Behind every CAGR is growth you can interrogate

One year's revenue bridge, % of opening revenueIllustrative

Illustrative: one year's revenue bridge for two businesses, each starting at 100.

Most revenue diligence stops at a CAGR, the top ten customers and a monthly trend. That shows how fast a business grew, but not where the growth came from or whether it will repeat.

Business A keeps its customers and sells them more: it loses 4% and wins 14%, so its growth is cheap to sustain and likely to repeat. Business B loses 17% of its revenue every year and has to win 27% to grow at all; any slowdown in new wins shows up at once as decline.

The market prices the difference: public SaaS companies with net revenue retention above 120% traded at a median 9.3x revenue, against 3.1x below 100% (Software Equity Group, 2024; direction only).

Upsell is more of the same products; cross-sell is products a customer has not bought before; downsell is lower spend from customers who stay; churn is customers who leave.

Same 10%, very different businesses. Telling them apart takes revenue by customer, by product, by month.

Spotlight: revenue · 2 of 3

The revenue cube gives you an operator's view of growth

Isometric cube divided into cells, its three axes labelled customers, products and months; three cells are highlighted to show single customer-product-month records

Revenue by customer, by product, by month, so you see the drivers the way management runs them.

  • Where growth came from

    New, upsell, cross-sell

  • Whether it repeats

    Gross and net retention

  • Where churn sits

    Usually in the long tail

  • How new customers behave

    Cohorts by year won

  • Whether cross-sell works

    Products per customer

  • Earned or charged

    Price versus volume

It closes the gap with management, and gives you the record to test the forecast against.

The cube is built from the transaction or billing data in the data room and reconciled to the management accounts and audited revenue before anyone draws a conclusion from it.

Read: You need a revenue cube

Spotlight: revenue · 3 of 3

Then test the forecast against the record

Best year on record against what the plan assumesIllustrative

Illustrative · Three questions every IC memo should answer

  1. 1

    Which sources of growth does the forecast rely on, and in what mix?

  2. 2

    Has the business ever delivered that mix?

  3. 3

    Are the newest customers behaving like the oldest?

Every growth line in management's forecast maps to a part of the bridge, whether or not the model shows it: new customers, upsell and cross-sell, and retention. Set each against what the business has actually delivered, and the gaps show where the IC discussion belongs. In this illustration the plan needs twice the best year of new customer wins. That may be possible, but it is an assumption to underwrite, not a number to accept.

If the IC memo cannot answer the three questions, the revenue diligence is not finished.

How we work

Disciplined data work, reconciled from source to IC

Data engineering

  • Customer-product cubes built from source
  • ERP, CRM, billing and data-room extracts
  • Commercial-logic KPIs, agreed up front
  • Excel databooks and interactive dashboards

Review standard

  • Every figure traced to its source cell
  • One step at a time, so anyone can re-perform it
  • Reconciled to the accounts at each stage
  • Judgements logged with the evidence

Our workbench lets one senior practitioner hold this standard across a full workstream.

Audit trailIllustrative
  1. IC memo · revenue by year
  2. Step 7 · summarise by year
  3. Step 3 · extract management packs
  4. Source · Mgmt pack Jun-24, Sales!C47

Any figure in a deliverable can be walked back, step by step, to the cell in the data room it came from.

Who you work with

Experience from both sides of the deal

Investing

Private equity investing: financial and commercial due diligence, LBO models and deal structuring.

Advising

Buy-side and sell-side data workstreams for PE: customer cubes, ARR and cohort analysis, buyer dashboards.

Reviews of vendor financial due diligence, commercial due diligence and information memoranda to set targeted buy-side workplans.

The person in the meeting does the work.

Contact

Talk to us about a deal

Tell us where the deal stands and which steps you need, from a single data cube to the full process.